Webinars are radio shows with slides

Your webinars can be as engaging as drive-time radio. Radio stations are experts at holding the attention of listeners, even when we’re heading to and from work. So what do they do? They place at least two people on the show who talk like our friends, make us laugh, paint a picture in our minds and say something relevant.

Webinars should not be monologues and they are not replicas of in-person conference presentations. Webinars are far more auditory in nature and require extra energy to hold people’s attention, even with slides.

Here are some ideas:

  1. Start and end your webinars with music.
  2. Ask two presenters to go back and forth with the content and allow the facilitator to add comments and ask questions.
  3. Use more images and fewer bullet points.
  4. Cover less material well.
  5. Insert a commercial for your product or upcoming event.
  6. Make the audience answer a poll. Keep their energy up!

I was the host of Nonprofit Spark radio show on WebTalkRadio from January 2011 to December 2013 and was coached to prepare well but also, to create a back and forth conversation so a single voice did not dominate; that gets monotonous. We knew what we needed to cover and ran with it from there. The show was downloaded 32,000 to 40,000 times per month.

Here’s one of the shows. Imagine adding slides to our conversation and turning it into an association webinar. In fact, on a few occasions, my guests and I reviewed websites and photos and simply asked our audience to visit the sites as we were talking; we shared the link within the show description.

Keeping your website out of legal hot water: http://webtalkradio.net/Shows/NonprofitSpark/ns052013.mp3

The content is still as relevant as it was in 2013.

Want coaching on improving your webinars? Contact me at sparkplugconsulting@gmail.com or via direct message on Twitter – @reneemcgivern.

And check out what LeadingAge Minnesota has to say about what I do for their webinar program.