Your webinars can be as engaging as drive-time radio. Radio stations are experts at holding the attention of listeners, even when we’re heading to and from work. So what do they do? They place at least two people on the show who talk like our friends, make us laugh, paint a picture in our minds and say something relevant.
Webinars should not be monologues and they are not replicas of in-person conference presentations. Webinars are far more auditory in nature and require extra energy to hold people’s attention, even with slides.
Here are some ideas:
- Start and end your webinars with music.
- Ask two presenters to go back and forth with the content and allow the facilitator to add comments and ask questions.
- Use more images and fewer bullet points.
- Cover less material well.
- Insert a commercial for your product or upcoming event.
- Make the audience answer a poll. Keep their energy up!