Association storytelling can be an effective way to convey your members’ side of a story to the public. It’s a non-threatening way to address misconceptions and concerns.
For instance, aggregate mining companies operate quietly year after year until a permit needs to be reviewed by the local governing body. At that point, some citizens may vociferously object to mining, sand and trucks.
One aspect of aggregate mining is that many permits require the eventual reclamation of the mine and yet most citizens don’t know about it. And you can’t imagine reclamation if you don’t work there.
Below, association storytelling is used to engage our senses while educating us about mine reclamation. Members could distribute the article, which appeared in a member newsletter and on the association’s mining web page.