One of the shifts in online business marketing – digital marketing – over the past several years is the move away from self-promotion and back-patting. An example: “We’re wonderful and have the best products.” It’s an obvious thing to say: Everybody already knows you think you’re wonderful.
Today, digital marketing content focuses on being useful to potential customers. Put yourself in the shoes of your customers or clients: They want to know that you can solve their problem, fill a gap, or ease their frustration. Show them that you are their answer. Use problem-solving examples, share ideas, convey what you’re like to work with.