If you have a new nonprofit, how do you introduce it to your community? In this example, the community leaders of Red Wing, Minn., who founded Every Hand Joined, wanted to explain why this organization was needed. They wondered how they could generate enthusiasm for “one more charity” and also, present dry data and a complex strategy.
We decided to start with an inspiring, compelling website so residents could learn more about Every Hand Joined at a convenient time. The website content makes a strong case, has powerful photos of local people, presents dry data in a visual way, and uses a modern design.
Community and business leaders on the board of this new nonprofit were able to use the website content to share about Every Hand Joined in conversations and presentations. And they told their friends and employees how to access the website to learn more.