If you have a new nonprofit, how do you introduce it to your community? In this example, the community leaders of Red Wing, Minn., who founded Every Hand Joined, wanted to explain why this organization was started and how it is different from other nonprofits in town. They wondered how they could generate enthusiasm for “one more charity” and also, present dry data and a complex strategy.
Start with an inspiring, compelling website that citizens can’t resist browsing. It must make a strong case, have powerful photos of local people, present dry data in a visual way, and have a modern design. Community and business leaders on the board of this nonprofit were then able to encourage residents to read more about this exciting initiative on the website.