A small business blog is a great way to answer questions, and offer tips and how-to’s that make people want to buy from you. A blog is a unique style of a web page, like a scrolling diary of online Post-It notes.
A big reason for having a small business blog is to get discovered on the web. Google likes to see informative, unique, ever-changing content on websites. To Google, this makes your website credible and a preferred choice for answers when people do a Google search.
Think of your blog as a spokesperson who shares interesting information online while you and your team concentrate on the day-to-day work of your company.